SEO enhances a website’s visibility and performance by strategically optimizing elements to attract organic traffic and improve user experience. This ensures relevant, valuable and keyword research content is in line with users’ search intent, leading to higher rankings and increased clicks. Technical optimizations, such as speed, mobile-compatibility, and proper indexing, contribute to a smooth browsing experience. SEO also emphasizes link building and getting authoritative backlinks to signal credibility.

Additionally, SEO aims to improve the user experience, which increases user retention and engagement. Users can easily find what they are looking for by optimizing website structure and navigation, resulting in longer time on page and lower bounce rates. Additionally, SEO ensures that the website complies with web accessibility standards so that it is accessible to all users, including those with disabilities.